For years we have worked with many Greek and multinational companies of high expectations and undertaken the task of printing their business cards. As a result, we have had the chance to study and analyse a big number of orders and have reached valuable conclusions that we would like to share.
With the traditional production method, the customer was offered an affordable solution involving printing packages. It could be an order ranging from 1to 5 names, 6 to 10, more than 10, and so on.
An order of big volume is definitely financially tempting but how often is it that the customer actually benefits?
We, the staff of Typografisa, offering the prospect of ordering even a single card, have come to the following conclusion:
Almost 50% of orders contain a single name. The 1 to 5 names range would be unaffordable or would cause delays because of the wait to gather the total 5 names.
Even the range of 1 to 3 names could lead to almost doubling the charge for printing.